Hail Basics

Tuesday, April 26th, 2016

Oh my word, what a spring – From baseball size hail in San Antonio, TX area to grapefruit size hail (4 inches!) in the Wylie, TX area. Not to mention the hail that has fallen recently in Kansas, Iowa, California, Nebraska, Oklahoma, Missouri, Wisconsin, Ohio, Wisconsin, Michigan, Colorado, Wyoming, Illinois, Delaware just to name a […]


How to Maximize Your 4th Quarter Leads

Wednesday, March 16th, 2016

Adam Bensman – Development Coach at The Roof Strategist http://theroofstrategist.com Nearly all the roofing companies we work with have their strongest push in the 4th quarter. Homeowners feel the pressures of colder weather, and the Holidays looming. It’s time to start making some decisions and tackle the roofing, siding, or gutter projects that have been pushed off. Even […]


How to Turn a Negative Online Review into a Positive Opportunity

Friday, January 22nd, 2016

Adam Bensman Development Coach at The Roof Strategist http://theroofstrategist.com “NEVER use this company to replace your roof! The job went horribly wrong! My father almost died of carbon monoxide poisoning!” Ever get an online review like that? That sample is a true story of a crazy customer my former client served. It was a hoax. […]


Selling While You Sleep

Tuesday, January 5th, 2016

Adam Bensman Development Coach at The Roof Strategist http://theroofstrategist.com Wouldn’t it be great if you could generate leads without having to manage people or knock doors yourself? Canvassers are hard to come by. They take a ton of time to train, manage, and retain. It feels like the turnover rate is ridiculous, but we need […]


3 Ways to Use Customer and Prospect Email Addresses to Make More Sales

Tuesday, December 1st, 2015

Adam Bensman – Development Coach at The Roof Strategist http://theroofstrategist.com Let’s face it. People don’t always answer the phone. In fact, many people never answer the phone. They do nearly all their communication through text or email. Collecting the email address of every prospect and customer gives you permission to contact them. People may ignore calls and […]


Your Roofing Company Is Losing Money On Phone Calls

Thursday, September 10th, 2015

Adam Bensman – Development Coach at The Roof Strategist http://theroofstrategist.com Remember the last time you called a company and the person who answered the phone wasn’t necessarily… well… the best on the phone? What did you do? Did you buy from them or not? Now try and remember a time you called up a company and […]


Are Your Daily Operations Losing You Money?

Friday, August 28th, 2015

Adam Bensman – Development Coach at The Roof Strategist http://theroofstrategist.com The roofing and storm restoration industry is fast paced, competitive, and adrenaline filled. Time is money, and at the end of the day we’re all wishing we had “just another 8 hours of the day” to get it all done. With how much needs to get done […]


You Are Wasting Every Single Inbound Lead

Tuesday, August 25th, 2015

Adam Bensman – Development Coach at The Roof Strategist – http://theroofstrategist.com A phone call comes into the office. The prospect says, “Hi, I’d like to have someone come out and check out my roof?” Your company representative responds, “Certainly! Let me take your name, number and someone will call you back to set an appointment.” Sound familiar? CLICK […]


Are You Wasting Your Marketing Dollars?

Tuesday, August 18th, 2015

Adam Bensman – Development Coach at The Roof Strategist http://theroofstrategist.com I recently discussed marketing strategy with the owner of a small roofing and storm restoration business. He was about to spend $9,000 on SEO (search engine optimization) over the next 12 months. Woah! Let’s take a step back for a minute. Many roofing and storm restoration companies […]


How Your Roofing Company Can Find Six Million Dollars In A Hail Storm

Wednesday, July 29th, 2015

Phil Golding – Restoration Marketing Expert, Print and Digital Specialist There’s a big storm in your area, and the aftermath leaves you with damaged homes and properties. You know your company will be able to help in an instant, and you’ll gain leads and customers from it.  The question is how do you get more from a […]


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